All case studies

Caldwell, ID / Ministry identity

Crosspoint Church

Seven values. One shared identity.

Crosspoint Church primary brand identity

A VISION MADE VISIBLE

Seven values. One shared identity.

The starting point

Pastor Eddie at Crosspoint Church has a unique ministry model that deserved imagery representing it well for their people. This was more than a mark for the church. It was a mark for how they served, how they did community, and how they did outreach.

The discovery

We worked through seven different values, developing a symbol and icon for each one.

The direction

Those individual symbols come together to form the overarching identity for the church. Each has its own meaning, while the shared visual language makes them feel like part of the same ministry.

THE VISUAL IDENTITY

The mark.
The whole system.

Crosspoint Church — The identity in color
The identity in color
Crosspoint Church — Logo orientations
Logo orientations
Crosspoint Church — Color palette
Color palette
Crosspoint Church — Primary typography
Primary typography
Crosspoint Church — Secondary typography
Secondary typography

IN THEIR WORDS

“We had an incredible experience working with North Known Graphics. Andrew Ryver is truly brilliant at what he does. From the very beginning, he had a unique ability to listen, understand, and then guide our ideas in a way that actually made them clearer and more effective. One of the things that stood out most was how he helped us streamline our vision. We came in with a lot of ideas and moving pieces, and Andrew was able to thoughtfully narrow things down and point us in a direction that best fit our logo and overall design. He doesn’t just create…he helps refine, simplify, and strengthen what you’re trying to communicate. During our church project, this was especially evident. We brought a large, complex plan to the table, and Andrew helped break it down in a way that made sense not just creatively, but for our leadership as well. He offered insightful feedback and wise direction throughout the process, all while staying true to the heart and original intent of what we were trying to accomplish. He strikes that rare balance of being both highly creative and incredibly practical. You can tell he cares deeply about doing things well and serving his clients with excellence. We’re so grateful for his work and would highly recommend North Known Graphics to anyone looking for thoughtful, high-quality design with real purpose behind it.”
Shauni WAdministrator, Crosspoint ChurchCaldwell, ID

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BRANDS THAT
MAKE JESUS
KNOWN.

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