All case studies

Williamsburg, KY / Seasonal identity / Fall 2026

First Baptist Church

On Earth. Now.

First Baptist Church primary brand identity

A VISION MADE VISIBLE

On Earth. Now.

First Baptist Church icon

The starting point

This project took a different approach to visual identity. Pastor Jeremy at FBC Williamsburg was looking for a seasonal identity for Fall 2026: On Earth. Now.

The discovery

During discovery, we explored the idea of heaven meeting earth and how that connection could be represented in a mark.

The direction

I don’t often use a wordmark as the main logo for a brand, but this one fit. The O and E collide in a unique way, creating a nod to heaven and earth engaging.

The identity

The wordmark stands out on apparel and got the team excited for what God had in store for the coming season.

THE VISUAL IDENTITY

The mark.
The whole system.

First Baptist Church — The identity in color
The identity in color
First Baptist Church — Supporting marks
Supporting marks
First Baptist Church — Color palette
Color palette
First Baptist Church — Primary typography
Primary typography
First Baptist Church — Secondary typography
Secondary typography

IN THEIR WORDS

“We partnered with Andrew on a logo for our church's fall campaign. He was responsive to feedback and helped us think through the project from a variety of angles. We are excited to launch this week.”
Jeremy SLead Pastor, First Baptist ChurchWilliamsburg, KY

KEEP EXPLORING

University Parkway

Johnson City, TN

YOUR STORY COULD BE NEXT

BRANDS THAT
MAKE JESUS
KNOWN.

A visual identity that feels like your church and connects with your community.Explore Church Branding Explore Church Graphics Let’s create together

LET’S CREATE TOGETHER

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